SEARCH’S AMY TO BECOME RayAx BRAND AMBASSADOR

KUALA LUMPUR, APRIL 21, 2007 - Breakthrough shades RayAx names Amy, lead singer for the legendary rock group “Search” as its brand ambassador.

Amy, whose real name is Suhaimi bin Abdul Rahman launched the new RayAx sungalsses at the 12th Malaysian Optical Exhibition held at the Kuala Lumpur Convention Centre from April 21st to 22nd 2007.

The highly stylish RayAx shades features anti-glare polarized lenses, imported from USA and Japan which meet all requirements of the America ANSI, Australian AS and European EN standards for sunglasses.

When asked of this decision to champion this brand, Amy confides, “Sunglasses are apart of life in our sunny climate, and finding one which will protect my eyes and make me look good in the process is perfect.”

Eric Lee, Business Development Director of Genuine Tact Eyewear Sdn Bhd, RayAx’s distributor, warmly welcomed this exciting partnership. He emphasized that Amy had been specifically chosen to represent the brand as he epitomizes the cool, calm energy just waiting to be unleashed; the RayAx phenomenon.

“I knew it suited me the first time I set eyes on RayAx. It is deceptively calm and harmonious in its design but exudes power once you put it on,” says the multiple award winning rock star.